Effective Brand Strategy
Your identity says a lot about you as an organization. Strong brand recognition starts with engaging messaging and unique graphic representations that communicate your story to clients. Marketing strategies can vary greatly when influenced by technology, capabilities, target audiences and even corporate culture. Read & Associates specializes in providing marketing consulting services built on the kind of solid internal and external research that eliminates guesswork and develops results. Whether you are developing a new brand or refreshing your existing identity, our branding consultants can deliver the brand strategy that is right for your organization.
Our services include:
By analyzing your core strengths and weaknesses, we can help you identify opportunities for growth and develop a comprehensive plan that we execute with you that builds your brand, reinforces your market position and delivers on your promise to the consumer. Everything we do is thought out and based on clearly defined processes intended to produce focused strategy and solid results. Our processes include the following steps:
Your previous accomplishments and challenges help us formulate a road map that avoids pitfalls and steers you towards success.
Right out of the gate we take a comprehensive look at your organization to determine the strategies that will have the most impact on your business, not your budget.
After analyzing your competition, we infuse tactics that will differentiate you from the crowd and put you in a commanding position in your market space.
We execute your brand in a way that defines your organization and distinguishes it from the competition. When graphic design is well-executed, the clear, powerful graphics created make it easy for clients to engage you in a meaningful way. They know who you are and what you can do for them...put simply, they like what they see in…
Read & Associates is committed to graphic design excellence that appeals and inspires. We see the big picture and help shape the visual representation of your organization or business.
Design. Technology. Marketing. We take these fundamentals singularly or combined as part of a broader campaign to build your vision on time and on budget.
The impact of success is undeniable. Our projects and strategies include viable points of measure that allow us to adjust and react to ensure your risk is rewarded.
We continue to move you forward by providing ongoing support, analysis, insight and the fulfillment of new initiatives.
Advertising, both traditional and digital, places you in front of your audience and drives home your message if it is constructed on a solid foundation of research, creativity and vision. Read & Associates collaborates with its clients to develop a proper strategy for each advertising campaign.
Magazine & Newspaper Ads
Regardless of medium or budget, every advertising campaign's success hinges upon an innovative strategic blueprint, a well-built campaign, and an analysis and measurement of the results.
In print or on the web, it is important that the words being crafted not only capture the reader’s attention, but also communicate a company’s vision and personality. Through expressive, concise and meaningful content, the consumer can be immediately engaged with your message. The creative team at Read & Associates brings an intelligent voice to your brand identity, regardless of medium.
A sub-specialty of the public relations/communications profession is designed to protect and defend an individual, company or organization facing a public challenge to its reputation. We bring a wealth of experience to assist you in your communication efforts.
Leveraging High Value Relationships
Read & Associates will have a transformational effect on your business. Relationship management is a formal approach to understanding, defining, and supporting a broad spectrum of inter-business activities related to providing and consuming knowledge and services via networks. Our strategy of Relationship Management is one in which a continuous level of engagement is maintained between a business and its customers or between a business and other businesses.
We have worked with more than 150 hospitals, surgery centers, free standing ERs and rehab facilities in the healthcare arena. With healthcare representing one of the fastest growing industries in America today, you can see how important relationships are in growing your business with this important industry.
Our experience goes beyond healthcare and payor relationships and includes magazine, real estate, legal, patient billing, restaurants and banking, to name a few. Our associates include marketing & business consultants, researchers, brand managers, and advertising professionals. We will leverage high-value relationships throughout our network to instill confidence in the work we do for you.